Enough with the college and career ready already

Look, all, I'm with you all the way on how the gap amongst children starts well before school, well before preschool, as soon as children start picking up language and such.
But, really, enough already with this sort of thing:

Thank you for your interest in building a foundation for college and career success from children from birth through grade 3.

[sic]
No, I'm not interested in "building a foundation for college and career success..from birth."
I'm interested in building people.