Thursday, September 3, 2009

"The Choice"

To consider an outreach effort to encourage Worcester parents to consider the Worcester Public Schools for their children, modeled on "The Choice" initiative of Richmond, Virginia, and possibly on similar approaches taken by the school systems of Washington, DC, Detroit and Milwaukee.

Richmond sent kids door-to-door to try to get parents to send their kids to the Richmond Public Schools, to make sure that people have an accurate perspective on the schools.

D.C., you'll remember, ran an advertising campaign.

Monfredo says this is accentuating the positive, suggests the superintendent have a half-hour show, and says they don't have the same sort of relationship with the T&G (who don't appear to have sent a reporter tonight, incidentally, as I look around).

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