Well, look at that: it appears that the bidding on the ongoing effort by Gene Haas to improve his Google results is now up to $500K!
As the T&G is linking to a paywalled New York Times report on Haas' 2008 conviction of felony conspiracy to commit tax evasion, for which he served two years in federal prison and paid a $5M fine on top of paying $70M in restitution, let me help you out with a gift link. The T&G itself wrote about this at the time of the initial grant. You can also read about that initial discussion, in which the students played a big role, here.