Advertising colleges

and looking at whom we keep after colleges...powerpoint presentation going on now.
12 colleges
20,000 alums in Worcester
1500 international students

Twitter and Facebook once again referenced in how colleges are using social promotion (rather than viewbooks). The Worcester Rocks video on YouTube, too.
worcestermass.org is the common calendar (that link isn't working for me...)

10,000 students annually spend 600,000 hours at 450 local organizations. He notes that the Worcester Public Schools are a large recipient of that time (some of whom are work-study): about 90,000 hours.

Challenges include a perception about lack of safety downtown, a common destination for students downtown, and the perception of Worcester from 290 (which is that of an old industrial city).